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Would you like to increase the amount of organic traffic that your company’s website gets each month? Then you should strongly consider putting search engine optimization, or SEO, to the test.
SEO is a process that involves adding unique content that is relevant to your specific industry to your site. This content should be easy to read, informative, and filled with the right keywords. It should also contain internal links to other content on your site along with external links to content on other sites.
As part of your SEO push, you should also incorporate a tiered link building strategy into the mix. A tiered link building strategy can increase your site’s traffic over time by giving Google and the other search engines the impression that your site can be trusted.
So, what is tiered link building? How does tiered link building work? And what are the benefits of tiered link building?
Find out everything you need to know about tiered link building below.
When you’re working on putting an SEO strategy into place, one of the things you’ll need to focus on is trying to collect as many backlinks as you can. Backlinks will play a big part in whether or not your company’s website is able to attract as much attention as you’d like.
What are backlinks? Well, they’re essentially any links to your site that appear on another site. You can begin to build up a steady supply of backlinks by sending your links to other website owners and asking them to consider linking to your site at some point. You can also do it by offering to write guest blogs on other sites and working links back to your site into these blog articles.
No matter how you choose to get backlinks, backlinking will be important. It’ll also be important to give tiered link building a try. However, never pay for spammy backlinks. Anyone who is offering 100 backlinks for $10 or even $100 is buying bad, spammy links and it will harm your SEO.
And what is tiered link building? In the simplest terms possible, it’s an SEO technique that involves earning high-quality backlinks from authoritative sites while also generating a separate set of backlinks that are connected to these authoritative sites.
The goal with tiered link building will be to set up a complex system of backlinks that’ll point back to both your site and the sites where your own backlinks will appear. Although it sounds complicated in theory, it can be a very effective way to make your company’s site look more trustworthy overall.
Now that you have a better idea of what tiered link building is, let’s take a closer look at how it actually works. Even though it can be a little confusing for some companies to wrap their heads around how this SEO technique works, it’ll make a lot more sense once you begin doing tiered link building.
To implement a tiered link building strategy, you’ll need to work to get Tier 1, Tier 2, and Tier 3 backlinks. Tier 1 links will be backlinks that appear on the most authoritative sites you can find, while Tier 2 and Tier 3 links will be backlinks that appear on slightly less authoritative sites.
But the beauty of tiered link building is that these Tier 2 and Tier 3 backlinks won’t link directly to your site. Instead, they’ll link to the sites that are in the tier on top of them. This will create a large web of backlinks that should all benefit your company’s site even though they won’t all be directly connected to it.
This is what tiered link building will look like in practice:
All of this backlinking can work wonders for your company’s website and the SEO strategy you’ve come up with. It’s a smart way to build up more buzz around your site organically.
In order for tiered link building to work to your benefit, you’ll need to obtain the right Tier 1, Tier 2, and Tier 3 links. So it’s important for you to know what each of these types of links is. We’re going to begin by explaining what Tier 1 links are.
Tier 1 links will be backlinks to your website that appear on high-authority sites. High-authority sites will be any sites that are well-established within your industry. This can include everything from the sites for major national newspapers to the sites for the organizations that oversee the businesses within your industry.
Even if tiered link building doesn’t work as well for you as you thought it would, securing Tier 1 links that backlink to your site will make a big difference in how much traffic you’re able to bring in. Google and the other search engines will recognize the fact that you have Tier 1 links and reward you for it.
As we already touched on, Tier 2 links will be backlinks to the high-authority websites that we just touched on that have backlinks to your company’s site. Tier 2 links will sit on sites that contain useful information but that aren’t as highly regarded as the high-authority websites we just talked about.
For example, a Tier 2 link might sit on a website that specializes in publishing press releases. It might also exist on a website that features someone’s personal blog.
Tier 2 links won’t come with the same quality that Tier 1 links have. But at the same time, they’re also not going to appear on random sites that don’t have much on them, either. They’ll be just a notch below Tier 1 links.
Tier 3 links will be backlinks that are found on websites that offer the least value of the bunch in terms of tiered link building. You might find Tier 3 links published in the comments sections of blogs or on one of the various social media platforms.
The good news is that Tier 3 links should be the easiest types of backlinks you can get. As long as you’re willing to work at it, you should be able to figure out ways to get Tier 3 links that link back to the sites with Tier 2 links on them.
Because of this, Tier 3 links won’t be as valuable to your company’s site as Tier 1 or even Tier 2 links. But they can help your tiered link building succeed in a big way.
At this point, you should have a much firmer understanding of what tiered link building is and how it works. But you might not yet know why tiered link building would be beneficial to your company’s website and your business as a whole.
So, what are the benefits of using tiered link building? For starters, this process can help your company create a very robust network of backlinks that all lead back to your company’s site either directly or indirectly. This should give your site more authority than it already has and increase the chances of it landing much higher on search engine results pages, or SERPs.
Tiered link building can also do all of this without making Google or any of the other search engines suspicious. You may run the risk of getting penalized if Google or the other search engines suspect you’re trying to pull a fast one on them by creating a network of nothing but Tier 1 backlinks. You may be able to get around this potential risk through the use of tiered link building.
Is your company interested in giving tiered link building a try after hearing about its benefits? You’re welcome to attempt to use it to your advantage on your own. But it can be tricky trying to put tiered link building into practice if you aren’t 100% sure what you’re doing.
With this in mind, you might be so much better off when you decide to call on a San Diego SEO company like Ascendance Website Solutions to lend a hand with tiered link building. We can provide you with the quality link building along with the backlink boost services you need to take your tiered link building strategy to the next level.
Creating a successful link building strategy for your company will be of the utmost importance when it comes to boosting your SEO. Ascendance Website Solutions is here to help your company come up with a link building strategy that’ll actually work.
We’ve helped companies in a variety of industries to use tiered link building to their advantage. We would love to get the opportunity to show your company how it could benefit your business website as you move forward.
Get in touch with us today to discover more about the many benefits of tiered link building.
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