Earlier in the case study, we mentioned how this company had decades of experience and knowledge to share. We knew immediately that targeting the long-form content on their site and publishing guest posts would be easy ways to increase their SEO by leveraging their expertise.
Following their first consultation call with us, they decided that enrolling in our managed SEO program was the best move to get things rolling. This is our best-selling fully managed SEO program. Clients get a dedicated campaign manager and access to all of our SEO services.
Our managed SEO program allows companies to put their digital marketing on autopilot and receive regular campaign performance reports. That way they can focus more on the day-to-day.
Their website already had a blog with high-intent, niche keywords designed for the right audience. This was a fantastic first step in boosting their SEO and it allowed us to focus more on guest posts and link building.
Blogs are so important for websites because they help potential customers get their questions answered and direct them to the next step in signing up for a service or making a purchase. This client’s blog was so successful because each post was written specifically for customers, not the Google algorithm.
They often used the blog to answer frequently asked questions about their products and services.
So many companies write blogs with high-performing keywords for SEO but they don’t provide any value to potential customers. At the end of the day, it’s visitors who make purchases, not Google bots. That’s why it’s important to always write with your customer in mind.
And don’t forget that search rankings are determined by content quality and authority. Successful blogs need to address both, on top of including keywords.
Our next step was to help them realize the value of internal and external links. We also started building backlinks to get them ranking faster. That’s where Guest Posts came in. It was the secret to their success.
Guest posts are crafted by our professional writing team and include a link back to the client. Ascendance also handles publishing guest posts on external sites with high authority.
We collaborate with every managed SEO client to create the best guest posts that enhance their SEO strategy and fill their content needs.
Backlinks are one of Google’s top search ranking factors because they demonstrate authoritativeness and trustworthiness. Those are two things we worked on developing for the client.
