- 619-846-5963
- Book A Discovery Call
- [email protected]
- 830 Kuhn Dr. Suite 210725, Chula Vista CA, 91921
In 2023, ad spending in the U.S. will increase by 15.7% to reach $163.29 billion. Display advertising is one of the top methods for getting the most attention for your brand. It takes the form of banner ads for use in blogs, apps, social media content, and video platforms.
Modern display advertising techniques allow brands to target consumers based on keywords and interests. Display advertising’s interactive nature offers visual appeal. Some of the top brands even use display advertising to enhance their brand exposure.
To learn more about banner ads and other ad formats, keep reading below for 10 effective examples of display advertising.
Netflix is a top streaming company for good reason. It utilizes display ads to promote its new TV shows and movies. Their banner ads incorporate quotes, captivating visuals, and synopses to entice the viewer in.
Netflix also uses ad targeting to tailor their banner ads based on search keywords and viewing history to achieve a higher success rate of ad content that aligns with unique user preferences. Personalization is one of the top examples of display advertising used to gain user interest. Netflix does its homework to find the most effective strategies for marketing.
IKEA’s display ads help to showcase the versatility of its furniture and home decor products. They will often use creative interactive visuals to demonstrate how products can be used or to allow viewers to see how products look in real-time. Real-world utilization is one of the key examples of display advertising.
Some IKEA ads may even focus on addressing and solving common problems or specific needs a viewer may have, like organization issues, in a visually engaging way. IKEA banner ads even let shoppers scroll through products directly from the ad itself.
One of Airbnb’s recent and most successful ad campaigns involves using a series of photographs set to music to show the visual appeal of its vacation rental properties. These photos are used under the auspices of real people enjoying their vacations and staying in distinct lodging accommodations to increase interest. As one of the top examples of display advertising, this helps humanize the Airbnb brand.
Airbnb often tailors its ads to specific locations, budgets, and style preferences. They will showcase listings that are unique and eclectic under their OMG! category. Their display ads also highlight different experiences that will resonate with their target audience and are often featured as banner ads on vacation booking sites.
As a juggernaut of e-commerce, Amazon uses all the tools at its disposal to grab consumers’ attention, even when they’re browsing other websites. One of its most effective examples of display advertising is in its Prime Day banner ads.
Amazon makes it a point to highlight specific deals that Prime users can receive as part of their Prime Day promotions. They also feature a countdown clock to denote the limited-time nature of these sales. This helps create a sense of urgency in the ad viewer to buy now to get the best deals.
Apple isn’t one to shy away from making its presence known. It also takes on the approach of user-generated content to show what its products can do firsthand. Apple’s “Shot on iPhone” campaign is one of the best examples of display advertising because it shows what the average everyday user can do with its products.
The rest of the ad focuses on a clean and minimalistic approach. This allows the ad viewer to see the visual appeal of the product and maintain a focus on the product’s features. It’s no wonder why Apple currently possesses a healthy $81.8 billion in revenue.
Nike has a penchant for creating dynamic display ads that grab the attention. Their brand relies on high-energy imagery that adds visual appeal to their ads.
They will also often utilize cameos and endorsements from top athletes to evoke emotion.
Nike displays personalized recommendations based on a user’s browser history. This helps build a stronger brand connection.
Coca-Cola is already highly recognizable for its distinct red-and-white branded cans. They also excel in branding across a variety of ad formats.
One of the best examples of display advertising within the Coca-Cola brand is its seasonal holiday campaign. Coca-Cola uses its animated polar bears which have been a staple of the brand since 1993. These polar bears are memorable and instantly recognizable as a part of the Coca-Cola brand.
Tesla often resorts to using cryptic visuals and messaging to create buzz around new product launches. These teaser display ad examples are unique because they don’t cross into traditional advertising territory. It’s just enough to pique interest.
It’s like leaving a trail of breadcrumbs and letting the consumer make the jump to what’s coming next. Tesla has only recently ventured into broader full-scale advertising efforts.
Like Nike, the Adidas brand also uses celebrity and athlete endorsements to drive their brand and increase credibility. Most recently, TV and movie actress Jenna Ortega has become an Adidas Ambassador.
Adidas also allows ad viewers to shop for products directly from the ads before they click through to the website. They also incorporate mini-games and interactive quizzes to engage with consumers.
Google search ads can manage aspects like location extensions for businesses with maps and physical addresses. Google search ads display promotions and prices for products and services directly within the ads themselves. They can display product snippets to inform consumers to inform ad viewers before they click through.
Google Ads also provides extensions to encourage ad viewers to download mobile apps relating to the advertised content. Having the right Google Ads strategy in place is important for getting the most out of ad content.
These examples of display advertising show you how some of the biggest brands in the world utilize banner ads to their full potential. But display ads are just one part of an effective advertising and marketing campaign.
Ascendance Website Solutions has the tools and the experience your business needs to grow. We’re a full-service digital marketing agency helping local and international businesses. We work with a variety of different industries from Local Businesses, Law Firms, eCommerce Businesses, and more.
If you need a graphic web designer to enhance your business website, contact Ascendance Website Solutions today.
Ascendance is proud to offer a 10% discount for any business owner or entrepreneur who is current or former military or a first responder. This extends to family as well so if you have a family member that is current or former military or a first responder you will still receive the 10% discount for as long as you work with Ascendance!
Thank you all for your incredible service for our country and keeping us safe!