Choosing the Right B2B SEO Services: Factors to Consider

SEO Website Development Data Network Concept for b2b seo services

About 75% of search engine users never check the second page of results, even though 68% of all online activity starts with a search. Search engine optimization (SEO) can help your website rank at the top, ensuring more people find your business.

In fact, 61% of marketers say growing their organic presence with SEO is a top inbound marketing priority.

Not sure how to find the right B2B SEO services for your business? Here are a few tips to help you find a qualified San Diego SEO company. Read on to start searching today. 

Set Goals

Before you begin searching for a search engine optimization agency, consider your needs and goals. Your goals might involve:

  • Generating brand awareness and recognition
  • Increasing online leads and purchases
  • Ranking at the top of search engine result pages (SERPs)
  • Gaining credibility in your niche
  • Increasing organic website traffic
  • Posting fresh content 

Outlining your goals can help you make more informed decisions about the specific marketing services you need. You can choose marketing services that align with your SEO strategy goals.

For example, if you want to rank at the top of SERPs, you need to improve your website with on-page and technical SEO. Look for a San Diego web design company that offers SEO services.

There are four types of SEO: on-page, off-page, technical, and local SEO.

On-page SEO focuses on optimizing your content using relevant keywords. You can appear on SERPs based on the phrases your customers use during a search.

Off-page SEO focuses on strategies outside of your website. For example, backlinks are one of Google’s most important ranking factors. Backlinks appear on other websites before sending readers to your content.

Gaining high-quality backlinks can boost your domain authority, helping you rank higher on SERPs. Your credibility will increase as people refer to your content. You’ll also gain more referral traffic. 

Technical SEO involves improving the user experience (UX) on your website. A San Diego web design company can help you appeal to Google’s Core Web Vitals to improve the UX. They should make sure your website is fast, mobile-friendly, secure, and user-friendly. 

Local SEO can help you reach consumers near your business. You can generate reviews, optimize your Google Business listing, and create localized content.

Consider investing in a holistic approach to SEO marketing. Integrated SEO involves all four types of SEO to help you improve your rankings. 

Look for Experience

Determine how long each San Diego SEO company has run and operated. Find a team with years of relevant experience. Confirm they have experience with all four types of SEO.

An experienced team will have an easier time developing your SEO marketing strategy. They’re also less likely to use trial and error, which can waste your time and money. Instead, these teams will help you make informed decisions regarding your SEO strategy to help you succeed.

Determine if the agency has worked with businesses within your industry. They’ll have a better understanding of your customers, competitors, and needs.

If the agency is new to offering SEO services, remove them from your list. 

Review Past Campaigns

Make sure the agency is capable of meeting your needs by reviewing their past performance.

Ask the agency to provide portfolio examples and case studies.

For example, if you need to improve your technical SEO, the agency should provide you with examples of their website work. Ask if their changes helped the business improve their organic rankings. Determine if the company reduced their bounce rate (which indicates visitors left due to a bad user experience).

If you need content creation services as part of your on-page SEO strategy, ask to review the content the agency worked on.

Reviewing the results of the agency’s previous campaigns can help you determine if they can meet your needs. If they don’t have proof of specific, proven, verifiable results, remove them from your list.

Talk strategy with a B2B SEO Services expert

Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:

How SEO can work for your website and business

Which strategies will get the best ROI

Which packages are right for you

Find an All-Service Agency

Prioritize finding a full-service agency that can help meet all your needs. For example:

  • Content marketing
  • Reputation management
  • Social media marketing
  • Web design and development
  • Guest blogging

These services can benefit your SEO strategy.

For example, you’ll need to produce fresh content throughout the year. Generating positive reviews can benefit your local SEO. Social media marketing will help you promote your content.

Web design and development can improve the UX on your website, while guest blogging will help you generate backlinks.

Read Reviews

Ask the agency if they can provide at least three recent references. Prepare a list of questions you want to ask each client about their experience. For example:

  • Is the agency experienced 
  • What service did you request
  • Did they customize your SEO strategy
  • Do they provide regular updates
  • Are you satisfied with their work

Check online for client reviews, too. Check the agency’s Google Business listing and website for testimonials.

If they don’t have a Google Business listing, they’re not using their own services.

Ask Questions

Schedule a consultation appointment with three SEO agencies. Prepare a list of questions to ask to confirm they meet your needs.

If the company hesitated to provide honest answers, remove them from your list. 

Ask questions about their process. How will they start working on your SEO marketing strategy? They should take the time to gather research regarding your business, customers, industry, and offerings before anything else. 

Without research, they’ll fail to create a customized SEO strategy based on your needs and goals. The content they create won’t appeal to your target audience, either. 

Determine how the agency plans to keep you informed once you get started. They should provide regular updates regarding your campaigns.

Finally, ask three agencies to provide an itemized list of all the services they offer. Compare costs to determine the average price of SEO services. Don’t choose the cheapest option (which could lead to low-quality services and unsatisfactory results).

Find the Best B2B SEO Services for Your Brand Today

The right B2B SEO services can improve your rankings, helping you reach more customers online. Use these tips to find the right San Diego SEO company for the job. With their help, you can improve your rankings in no time.

Want to work with an SEO agency you can trust? We’re here for you. 

Explore our SEO case studies today to see how we drive big-time results for our clients.

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