Top Benefits of Blog Advertising for Businesses

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Cold calls and banner ads have a negative connotation these days. Consumers don’t want to feel like they are being pushed into making a purchase. How do you reach customers in a way they can enjoy?

No matter your industry, your consumers likely have many questions about your products or services. Answering these questions and providing valuable information is a great way to reach customers.

With blog advertising, you can gain more organic traffic and convert leads. This isn’t the only benefit of blogging. Keep reading to learn how you can take advantage of blogging as a marketing strategy.

Increases Website Traffic

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Blog advertising can help your business gain more website visitors. Consumers find your website by typing in your business name or clicking on your ads. How do you attract new readers to your site organically?

Optimizing your site for search engines can be done with blogging. Blogging is a great way to increase the number of pages and regularly update your website. Both impact search engine optimization.

Every time you create and publish a blog post on your website, you add an indexed page. An additional page is another opportunity to show up on the search engine results page (SERP).

Google and other search engines will recognize that your website is active with consistent content marketing.

Increases Social Media Visibility

In addition to more website conversions, blogging can increase your social media visibility. Every time you create a new post, you are adding something to your website that people can share on social networks.

Getting seen on social media will expose your business to an audience who doesn’t know you yet.

Blog content keeps your social media presence continuous. Your social media manager can use a blog post to serve as a repository of content. They won’t have to create brand-new content all the time.

Converts Traffic Into Leads

With traffic coming to your website through blog posts, you can convert traffic into leads. Adding a lead-generating call to action to every blog post can help you gain leads with every article.

Common calls to action might lead to:

  • Free ebooks
  • Fact sheets
  • Whitepapers
  • Webinars
  • Free trials

Any content asset that someone would be willing to exchange their information for is an effective call to action. For example, a lawyer might offer a free consultation.

All of your blog posts should have a clear call to action. Adding a call to action button or linking your contact page can help you turn website traffic into leads.

Establishes Authority

The best blogs answer common questions that their audience is asking. This is a great way to build business credibility and establish yourself as a leader in your industry.

Consistently creating valuable content for your target audience makes you an authority leader in their eyes. The impact of an educational blog post on a confused customer cannot be understated.

Established authority is a difficult metric to track compared to traffic and leads. You can use it to measure sales enablement.

Potential customers find answers to their questions through your blog posts. Because of this, they are likely to go into the sales funnel trusting your products and services.

Talk strategy with a Blog Advertising expert

Get expert advice on the right blog marketing strategy for your business! In our 30 minute strategy session we’ll dive into:

How blog advertising can work for your website and business

Which blog marketing strategies will get the best ROI

Which packages are right for you

Improves Link Building

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Inbound links (backlinks) are one factor that the Google algorithm considers when ranking a website. Some believe backlinks to be a top three factor in search engine rankings.

Link building is challenging but blogging can help. Creating valuable articles for customers and other companies can help you gain relevant links.

Links from industry leaders serve as recommendations from other websites. This signals to search engines that you are an expert in your industry.

Guest blogging is a common form of link-building and should be included in your strategy. A great backlinking strategy can also help you build domain authority. Domain authority improves your discoverability on search engines.

Drives Long-Term Results

Writing one blog post may only take an hour of your time. If the blog post gets you 100 views and 10 leads within the first few days, it could die down after that.

However, since your post is ranking, you may continue to get traffic from that blog post. Blogging is a long-term strategy for businesses. You likely won’t see a huge change after one day.

Blog marketing can also be monetized. For instance, affiliate marketing allows you to generate income from blogging on many topics. Finding an affiliate program can help your business grow by referring people to relevant products.

The more evergreen posts you write, the more likely your old posts will continue to generate website conversions. Over time, you might be able to count on several leads for your business through blogging.

Shares Company News

There are a lot of marketing channels where you can share company news, but blogging is a great choice.

A majority of your blog should be dedicated to answering common questions and talking about your services. Yet, you can dedicate some space to business news and stories.

If you’ve interviewed industry experts or started an exciting partnership, share it on your blog. Case studies on your products and services also make great blog posts.

Sharing company news can humanize your brand. Your audience will get to see that you aren’t all about selling.

Blogs put a face to your business. You can nurture the relationship between you and your customers. Customers who can connect to your business will have a sense of brand loyalty.

Promotes Your Brand for Free

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The best thing about blogging is that it is an affordable and effective SEO strategy. Blogging allows you to talk about your business and gain customers for free.

You can use blogs to tease something new, promote a specific product, or announce an upcoming sale. The only cost you will accumulate is your time.

If you choose to hire a content writer or marketing agency that offers writing services, blogging won’t technically be free. Yet, you won’t have to pay additional costs as you would for something like placing an ad.

To help you break up various topics, entwine infographics, short videos, pictures, and other visual content. Visuals keep readers engaged and can help describe difficult concepts. You can find free images online or create your own.

Helps You Understand Customer Needs

Consumers might not have a lot of time to sit there and run through every blog post you’ve written. While this might seem like a downside, you can use this data to your advantage.

The blogs that customers choose to read are those that resonate most with them. This allows you to further your research and understand your target market.
Blogs offer a great space for customers to comment and provide feedback. With this information, you can find areas of improvement and new ideas for engaging blog posts.

If someone comments a question, you can turn the answer into a great blog post. Use blogs for future inspiration, customer needs, and consumer connections.

Allows Opportunities for Growth

Blogs are a great way to attract partnerships that can improve business growth. Blog activity attracts the attention of individuals and businesses looking for mutually beneficial opportunities.

New vendors may reach out to you for wholesale pricing, large businesses might ask to partner with you regionally, or smaller shops may offer to sell your products.

Selling services through blogging can help you meet the right people in similar industries. You can grow your network and influence the market.

If you want to spend money on blogging, you can work with influencers. Influencers have established fan bases whom they can push your way.

Research an influencer who has an audience that would be interested in your products and services. An example would be businesses in the cannabis industry reaching out to influencers who are known for smoking.

An influencer can write a review for you that you can post on your blog. They may already have a blog and use your business as a reference. This is another great way to gain backlinks.

Beat Competition in Organic Search Traffic

Keyword research is one of the best practices of blog writing. This research allows you to find out what keywords your competition is ranking for.

You can see which keywords attract the most customers. Strategically placing top keywords in your blogs can help you beat the competition in organic search traffic.

Along with keyword research, conduct a competitor analysis to see what is working for others in the industry. Learning how they attract organic visitors and implementing it into your strategy is beneficial.

Blog Advertising: Is It Right for Your Business?

Blog advertising is a cost-effective tool for businesses in various industries. If you want to optimize your website for SEO and gain organic traffic, blogging is key to your goals.

Don’t have time to dedicate to writing consistent blog posts? Ascendance Website Solutions offers fully managed blog writing services. We write every blog post with SEO in mind.

Our expert SEO blog writers can create high-quality content to help you ascend the competition. Since 2015, unlike typical agencies, we’ve offered result-driven, affordable solutions.

Reach out to our team to discuss your business and marketing goals. 

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