Let’s take a look at how we started helping each of these clients with their websites:
Pet Grooming
Being a brand new website for pet grooming, we knew that we had to set a strong foundation to get them started. We happen to have a fantastic link building service called Foundations that offers in-content, contextual links to their site.
Links help them build authority and are vital to increasing organic traffic. As we secured them more links across the web, we also saw their site was lacking content.
We turned to Blog Posts to draft quality content that would drive even more traffic to their site and engage visitors with valuable information.
Based on our research, we produced content with high-performing keywords like “mobile dog grooming,” “mobile pet groomer,” and “cat grooming cost.”
And, finally, we set them up with a DA20 Guest Post pack. A guest post is a blog that appears on another company’s blog and contains links back to the client’s site.
Typically with guest posts, you can focus on getting links from sites with high traffic or high domain authority. With our pet grooming company, we found it more strategic to focus on getting links from high domain authority sites.
Men’s Hair Product Supply
Our managed SEO service is comprised of our other products that our campaign managers package up in the most advantageous strategy. Because every business is different, we have a different digital marketing strategy for every campaign.
Our men’s hair product supply business is a grooming resource for men. They already had a system in place to create content so we decided to focus on link building.
We created two high-quality guest posts per month and set up a foundational link building order. This allowed us to go after some of their money keywords in the high authority guest posts while keeping their anchor texts diverse with the foundational links.
For the money keywords in the guest posts, our campaign managers did research and found that “how to get dreads” and “durag benefits” would yield the most results for them.
Local Plumber
As we explained above, this client had already done some work on their website. They reached out to us wanting to grow their online presence even more.
After doing the initial audit, their campaign manager found it would be most effective to focus on both link building and content creation.
First, we set up a blog post with the keywords “install gas lines.” The content was about the benefits of installing gas lines in a home, a topic they were sure would bring in more visitors.
We also created foundational links in order to build a large number of links with high-performing keywords like “plumbing New Orleans,” and a traffic-based guest post on “collapsed sewer lines.”
