The financial niche is one of the most competitive – and one of the most lucrative spaces online.
This site came to us with a pretty clean slate – starting with not much traffic.
In this case study, you’ll see how we drastically increased their total number of keywords ranking, AND brought their estimated traffic value to over $350,000… per month!
The owner wanted to compete with the biggest names in the space.
This site started in July 2017 and built up traffic to about 13,000 visitors a month before letting us handle their SEO campaigns in Oct of 2017.
We worked with the client to create an aggressive plan, starting with a $3,000 / month budget progressively working up to $40,000 a month as results came in.
This site had no previous penalties as it was relatively new.
We did see that it had some aggressive anchor texts making up 7% of the profile, but we knew we had the budget to diversify.
We identified 230 “Easy Wins” keywords ranking in positions 4-30 with volumes between 20-11,000 MS.
Since these keywords were already ranking near the top, we knew we could focus on them for some quick traffic jumps!
All of the keywords had CPC, meaning that someone was bidding on them in Google Ads and they would be valuable to rank for. In fact, and some of the lower volume keywords were extremely lucrative with CPC up to $20 per click!
We took this all into account when deciding on keyword & page targets, as many of the pages ranked for a multitude of keywords.
Additionally, by sharing this information with the client, they were able to optimize their pages with LSI keywords (latent semantic indexing, terms search engines use to better understand content on a page) to help increase the rankings.
This analysis is designed to help us locate keywords that your competitors are currently ranking for that you are not. These keywords are great for generating a ton of new content ideas!
We initially identified over 1000+ keywords that competitors were targeting that this site was not.
We identified 3 types of content to target and utilized each at different strategies over the course of this campaign:
These are broad, high volume keywords that talk in general about a subject.
With the content gap analysis, we were able to identify valuable brand and product terms to review. We used this to build a substantial amount of content that would produce revenue.
Later in the campaign, after we completed a multitude of base content, we also began creating supporting content for high competition keywords.
For instance, we would support a large broader category keyword with contextually relevant articles that all linked to the high competition keywords article, building a foundation for the rankings. These were usually niche, avatar-specific, or situational variations of hub pages.
With almost all campaigns, we create a diversity of high-quality links and content – The bread and butter of SEO.
Depending on how the campaign progresses, we shift budgets into higher-quality / more powerful links or more content.
You can see in the examples below, we heavily relied on natural white hat blogger outreach as well as a lot of blog content to increase this site’s traffic!
Here are a few examples of monthly spends in how the campaign progressed:
This campaign started with a variety of products, including diversity links, Guest Posts, and content.
2X Large Diversity Links
1X Small Diversity Links
2X DA20 Guest Posts
3X DA30 Guest Posts
2X DA40 Guest Posts
7X Blog Content – 1000 Words
As the campaign progressed we added more content and shifted to higher quality links, for example:
5X Large Diversity Links
10X DA30 Guest Posts
15X DA40 Guest Posts
5X DA50 Guest Posts
16 Blog Content – 1000 Words
Then as we saw the success of content ranking and the large breadth of targeted keywords to rank for, we shifted even more budget into content, while continuing to build high-quality links.
4X Large Diversity Links
10X DA40 Guest Posts
20X DA30 Guest Posts
1X DA50 Guest Posts
40 Blog Content – 1000 Words
The results of this campaign were tremendous thanks to the well-defined strategy, execution, and great communication with the client.
In the span of less than a year, this site became a major contender in the space ranking for some of the most competitive keywords.
Ascendance is proud to offer a 10% discount for any business owner or entrepreneur who is current or former military or a first responder. This extends to family as well so if you have a family member that is current or former military or a first responder you will still receive the 10% discount for as long as you work with Ascendance!
Thank you all for your incredible service for our country and keeping us safe!
