Search engines drive 300% more traffic to company websites than social media platforms. In fact, 68% of all experiences online begin with a search! Organic searches help generate 53.3% of your website visitors.
With search engine optimization (SEO), you can help more people find your dental practices. Effective SEO for dentists takes time, however.
Read on to learn how to start using SEO to improve your dental marketing strategy today.
SEO will help you appear for searches as potential patients look for a local dentist. To appear for those searches, you need to know your target audience. Google displays content that aligns with the user’s search intent, or needs.
Search intent is usually:
While some people want oral health tips, others want locations of nearby practices. Understanding the user’s intent will ensure you create relevant content. Otherwise, your blog posts won’t appear for searches.
Take the time to learn more about your patients. Gather demographic (age, gender, location) and psychographic (interests, needs, pain points) information. If necessary, segment your audience into smaller buyer personas.
For example, you might want to reach busy business professionals or women with kids.
When creating content, write with your target audience in mind.
Determine what keywords each buyer persona uses to find dentists or oral health information online. You can use tools like SEMRush, Keyword Planner, or Answer the Public to create a keyword list. Look for longer phrases (longtail keywords) that include four or more words.
Longtail keywords are more precise and more competitive. You’ll have an easier time appearing for these search terms.
Google’s bots will crawl and index your website’s content before displaying your site for searches. Updating your website will allow you to appeal to two of the four types of SEO: on-page and technical SEO.
Use your audience and keyword research to optimize your website for on-page SEO.
Make sure each page and post on your website appeals to a specific keyword. Strategically place the keyword in the:
SEO titles and descriptions appear on search engine result pages (SERPs). Make sure they’re appealing and relevant to the content. You can start generating clicks and attracting website visitors from SERPs.
Add internal links to your content. Internal links will help Google’s bots better understand the context of each page and post. It will also encourage visitors to explore your content.
Your clickthrough rates and dwell times will improve, which can boost your rankings.
Technical SEO involves updating the backend of your website to appeal to Google’s Core Web Vitals. The Vitals are user-centric ranking factors that can improve the user experience (UX).
If you offer a bad UX, visitors will leave, causing your bounce rate to increase. Your organic SEO rankings will drop.
The lower you appear on SERPs, the less likely people will visit your website.
To appeal to Google’s Core Web Vitals:
Google uses mobile-first indexing; it crawls the mobile version of your website first. If your site isn’t mobile-optimized, invest in web design and development services.
Create fresh blog content to appear for more search queries. Diversify your content marketing strategy by creating:
Use content marketing to demonstrate your expertise as a dentist.
Add external links to other websites to strengthen your credibility.
Consider guest blogging on other websites as part of your off-page SEO dental marketing strategy. Add a link to your website within the post to generate more referral traffic.
Make sure to promote your content using email marketing and social media marketing for dentists. Promoting your content will help you generate more traffic.
Your Google Business listing will benefit your local SEO strategy. Claim and optimize your listing. Make sure it includes your:
Share updates on your listing to keep the content fresh and relevant. Ask your patients to post reviews on your listing. Positive reviews can benefit your brand’s reputation and authority.
About 95% of customers read reviews before making purchases. Another 93% determine the quality of a local business based on reviews.
Reviews also count for 15% of the method Google uses to rank local businesses. However, about 85% of consumers think reviews older than three months are irrelevant. Continue generating reviews throughout the year.
As part of your local SEO strategy, target location-specific keywords in your blog posts.
If you’re struggling to apply these SEO dental marketing strategies alone, hire an agency. Relying on professional SEO services will save you time and effort. An agency can:
They’ll also make sure you keep up with the latest SEO trends. For example, voice and video searches are becoming more popular. Image optimization, predictive search, and featured snippets can also affect your rankings.
Your dental marketing agency can complete regular audits to determine how your SEO rankings are improving over time. With their help, you can reach the top of SERPs to attract new patients to your practice.
Using SEO for dentists could provide essential to your practice’s future success. Use these dental marketing tips to get started. Otherwise, consider partnering with an experienced SEO marketing agency this year.
Grow your reach today.
Eager to get started? We’re excited to learn more about your dental practice.
Reach out for a free, personalized quote.
What Are the Benefits of Local SEO, and How to Get Started? benefits of Local SEO Imagine selling the most innovative product in your industry.
SEO Benchmarks: How to Set Realistic Goals for Your Website’s Performance Becoming an entrepreneur provides a unique and flexible experience that’s difficult to achieve through
What Is Page Authority? All About the Key to Search Engine Rankings Have you ever wondered why certain web pages effortlessly secure a spot on
Ascendance is proud to offer a 10% discount for any business owner or entrepreneur who is current or former military or a first responder. This extends to family as well so if you have a family member that is current or former military or a first responder you will still receive the 10% discount for as long as you work with Ascendance!
Thank you all for your incredible service for our country and keeping us safe!
