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Did you know that there are 8.5 billion searches per day on Google? This equates to 2.5 trillion searches per year.
With so many people using the popular search engine, search engine optimization (SEO) is the cornerstone for reaching the top of the ranks. Within the vast world of SEO, on-page optimization plays a crucial role.
In this article, we’ll touch upon what our website optimization services can do for you by way of on-page SEO. We’ll teach you just what you need to do to get the ball rolling.
Ready? Let’s begin.
On-page SEO refers to the practice of optimizing individual sites to improve their search engine rankings. By using certain tactics and techniques, you can watch your organic traffic rise.
This involves both the content itself and the HTML source code of a webpage. With our website optimization services, you can start implementing these techniques. Let’s take a look at how to optimize your website with on-page SEO below.
One of the biggest factors to utilize SEO is organic keywords. These are relevant keywords that will help boost your content since it’s what users will be searching for.
Your job is to research what these keywords are and then incorporate them into:
Proper keyword usage helps search engines understand the page’s topic and intent.
How you implement these organic keywords into your content matters. You want to avoid “keyword stuffing” at all costs. Doing so could lead to penalties from search engines.
The content should have a conversational and reader-friendly tone.
Once you have selected the keywords you’ll use for your content or copy, you still need to provide unique value to your clients and customers. When you provide quality content to your audience, they’ll be more likely to share it on social media and with their friends. This will further boost your website’s authority.
Remember who you’re creating content for people! Ensure your website is user-friendly and mobile-responsive.
Search engines consider factors like:
A positive user experience can contribute to higher rankings.
You want to stay in the loop too. Keep things fresh on your web pages by constantly providing unique information.
Set a consistent schedule you can stick to too. This way, your audience will be happier, and so will the search engines themselves. Up-to-date and relevant content will raise your content to the top.
If you’re not gaining much traction or something feels off, use Google Analytics and Google Search Console to your advantage. This way, you can track your website’s performance to see what’s working and what isn’t.
You’ll be able to monitor things like:
At the end of the day, these things matter. With more awareness in these areas, you’ll be able to make data-driven adjustments to your strategy.
Crafting descriptive and keyword-rich title tags for each page is essential. The title tag is displayed in search engine results and serves as a brief description of the page’s content.
Write compelling meta descriptions that include keywords and provide a concise summary of the page’s content. Doing so can improve click-through rates from search results.
Using header tags (H1, H2, H3, etc.) to structure content hierarchically helps search engines understand the page’s organization. It also makes it more readable for users.
Linking to other relevant pages within your website helps users navigate and find related content easily. It also spreads link authority throughout your site.
Optimize images by reducing file sizes for faster loading times. You can also provide descriptive alt text to help improve accessibility and SEO.
Faster-loading pages tend to rank higher. Compressing images, minifying code, and using content delivery networks (CDNs) are some ways to improve page speed.
Implementing schema markup, also known as structured data, can provide search engines with additional context about the content on your page. This can potentially lead to rich snippets in search results.
Off-page SEO is the actions and strategies taken outside of your website. The goal is to improve its visibility and authority in search engine results pages (SERPs).
Off-page SEO concentrates on building the website’s reputation and credibility in the broader online ecosystem.
This is done via things like:
When executed effectively, off-page SEO efforts can contribute significantly to your website’s authority, search engine rankings, and overall online visibility.
You can think of organic keywords as the bridge that connects your website to potential visitors. There is great power in them. Let’s take a closer look at why below.
Users want content that is relevant to their search queries. By using relevant organic keywords, you will be building trust and creating a more satisfying user experience.
Ranking high in search engine results is the holy grail of online visibility. When your website appears on the first page of search results for relevant keywords, you’re more likely to attract clicks and visits.
Paid advertising can be expensive and not yield long-term results. When you optimize on-page SEO with organic keywords, you’ll save costs and generate substantial traffic.
Effective keyword optimization can give you a competitive edge in your niche. By targeting keywords that your competitors may have overlooked, you can capture a share of the market and potentially outrank them in search results.
On-page SEO remains a vital component of any successful online marketing strategy. By implementing these tools and techniques, watch your growth expand amongst the ranks.
When you’re ready to ascend to new heights, be sure to contact our team at Ascendance Website Solutions. We’ll use our website optimization services on your behalf.
Ascendance is proud to offer a 10% discount for any business owner or entrepreneur who is current or former military or a first responder. This extends to family as well so if you have a family member that is current or former military or a first responder you will still receive the 10% discount for as long as you work with Ascendance!
Thank you all for your incredible service for our country and keeping us safe!