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Having a fast, intuitive website is the foundation for any successful business. No matter what product or service you offer, it won’t mean much if you can’t keep your brand in front of the right people online.
It’s estimated there are approximately 200 million active websites on the Internet, which means you’ve got some serious competition to deal with. Boosting your site’s domain authority can help you increase your rank on Google, but not everybody understands how to do so.
We’ve created a brief guide on how to develop a solid backlink strategy that can take your search engine optimization to the next level. Let’s explore what to keep in mind about backlinks management.
Conducting a backlink audit is essential when creating a comprehensive strategy. It’s recommended to perform one every month. A backlink audit involves examining the change in your total number of backlinks.
For example, websites that used to link to yours may have been taken down. You may also have organically acquired a handful of backlinks from blogs linking to your articles. Regardless of how you acquire your links, you’ll have a better understanding of your current performance.
You can learn a lot by looking at what competitor sites are doing. Take time to go through their content and determine what websites link to theirs. You can find this information for free by using the Google Search Console.
By creating an account, you can use its Links Report tool to provide a detailed analysis of what sites link to a specific page. It will also provide a list of the site’s internal links, offering insight into their overall linking structure.
If your competitors have a large number of high-quality backlinks, it’s likely because they’ve created high-quality content. Do your best to emulate their success without blatantly copying them. The last thing you want is for users to confuse your brand with theirs.
Many people overlook the importance of creating an outreach strategy. This involves contacting websites and illustrating how your content would be useful to link to.
For example, let’s assume that your website has a blog on modern cybersecurity trends and threats. You could contact a tech blog with high domain authority and pitch a specific link to them.
The most difficult part of this process is finding who to reach out to. In general, you’ll want to contact a content marketing specialist or SEO manager.
In some cases, you might reach out to an editor. While email works well enough, LinkedIn is a powerful tool for this purpose.
Keep your pitches professional, concise, and informative. The recipient should be able to easily scan the message and determine what you’re asking for.
Regularly check your analytics when developing a backlink strategy. This will allow you to emphasize methods that work and eliminate those that don’t.
It will also illuminate issues that need your attention, such as a decrease in organic backlinks. You can check your analytics at the same time you conduct a backlink audit.
As previously mentioned, most businesses will assess their performance monthly. Depending on your situation, though, you may need to do so more frequently.
Not all links are created equal. Having poor-quality websites linked to yours can hurt your domain authority. If you notice low-quality or unnecessary backlinks pointing to your pages, it’s crucial to disavow them.
You can use Google Search Console’s Disavow Links tool to get rid of them. Before you start, create a list of links you wish to disavow and save it in a .txt format.
This list should have one domain or URL per line. Upload the list into the tool and select the site you wish to disavow links from. After completing this process, check to ensure the links have been properly disavowed.
Keep in mind that the decisions you make during this process are permanent. Once you upload the list, you lose that link forever. So, only disavow links you’ve determined to be suspicious.
You should also complete your list entirely before uploading it. If you want to disavow additional URLs, you’ll need to upload the entire list a second time.
There are SEO tools available that will notify you when your site loses a backlink. This could result from someone manually removing the link or the link breaking.
If the link was removed by accident, you can contact the site’s provider to reclaim it. You’ll need to act quickly, though.
Competitors in nearly every industry are constantly searching for backlink opportunities. If you lose one of your most important ones, another business could leverage it before you take action. Don’t hesitate to regain lost links once you receive alerts.
Working with a professional is the best way to increase your domain authority. While it’s possible to handle this obligation on your own, experts have the tools and resources to get the results you need.
When looking for someone to hire, research their past reputation. There should be no shortage of previous clients who have stellar feedback to give.
Consider their pricing, as well. You often get what you pay for when hiring digital marketing services.
Avoid companies on the lower end of the spectrum so you can prevent issues you may have otherwise encountered. Assess their enthusiasm for your project before making your decision.
It’s never recommended to work with someone who isn’t interested in helping you reach your goals. With enough due diligence, you’ll find the ideal candidate for your situation.
This process might seem complicated at first, but backlinks management is much easier than most people anticipate. The tips in this guide will ensure you start on the right track and easily reach your target metrics.
Ascendance is a full-service digital marketing agency that aims to grow your reach, sales, and business overall. Regardless of your site’s current performance, we’re ready to help you level up. You can learn more about the benefits we provide by booking a call with us today.
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