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Did you know you could also boost local SEO by if you verify your Google Business Profile? If you’re a local business owner, you know how important it is to reach your target audience. One way to achieve this is through Search Engine Optimization (SEO), which allows your website to rank higher in online searches.
64% of consumers use Google My Business to find contact details for local businesses. And the best part is that setting up a Google Business profile is entirely free. The online listing displays your company’s name, address, phone number, website, hours of operation, and more.
If you haven’t already claimed your profile, you’re missing valuable opportunities to attract potential customers. And by verifying your profile, you can improve your online visibility and credibility and attract more customers to your business. Unsure where to start?
We’re about to walk you through the steps on how to create and verify a Google Business profile. You’ll learn how to optimize it to attract more customers to your business. We’ll share tips and tricks on using your profile to improve your local SEO and stand out. Let’s get started!
Having a profile on Google Business can significantly boost your local SEO efforts. Local SEO helps businesses increase online visibility, ranking higher in, well, local search results. It is essential for businesses that rely on foot traffic and location-based sales.
Here are the positive local SEO impacts gained when you verify your Google Business Profile.
Better Visibility
A Google Business profile helps businesses to get found by potential customers searching for local services or products. A verified business profile on Google makes it easy for customers to find your business hours, location, phone number, and website. It also increases the chances of your business appearing in Google Maps search results.
Increased Customer Interaction
Having a profile on Google Business makes it easier for customers to leave reviews about your business and interact with you directly. This can help businesses get feedback and respond to customer queries. Positive online reviews, in particular, can help improve your ranking in local search results.
Up-to-Date Information
With a Google Business profile, keeping your business information up-to-date and accurate is easy. This can help improve credibility and avoid confusion around your business hours, address, or phone number. For example, the last thing you want is to be telling people you’re closed when you’re very much open for business.
Local Pack Placement
Optimizing your Google Business profile impacts your local pack placement, which refers to the top-three listings of local search results. Appearing in the local pack can significantly increase visibility and drive traffic to your business.
Improved Website Ranking
Finally, having an updated, optimized profile can improve website ranking by linking your website to the profile. This can help ultimately help your business improve its online presence, with more visibility in search results.
As you can see, having a verified Google Business Profile is crucial to boosting your local SEO and getting more customers through your door. Luckily, the process to verify your Google Business profile is quick and easy. Here’s how to do it step by step.
Step 1: Sign in to Google Business
Head over to Google Business and sign in with the Google account associated with your business. If you don’t have an account, you’ll need to create one first.
Step 2: Find Your Business
Once you’re signed in, you’ll see a dashboard with your business information. Look for the “Verify Your Business” button next to your business name and click on it.
Step 3: Choose Your Verification Method
Google offers several ways to verify your business: postcard, phone, email, and instant verification (if you’ve already verified your business on Google Search Console). Choose the method that works best for you.
If you choose the postcard option, Google will send a postcard to your business address with a verification code. It can take up to two weeks to arrive.
You’ll receive a verification code instantly if you choose the phone or email option.
Step 4: Enter Your Verification Code
Once you receive your verification code, enter it into Google My Business. You can always request your code again if you haven’t received it yet.
And that’s it! After you verify your Google Business Profile, it will appear in search results, Google Maps, and other Google properties.
Now that you have a verified Google Business Profile, there are a few other optimizations you can make to improve your local SEO (alternatively, you can have us make them for you as part of our business listings service).
First, make sure your business information is up-to-date and complete. Add your website URL, hours of operation, and any relevant contact information. Next, upload high-quality photos of your business, products, and services. This will give potential customers a better idea of what your business is all about.
Additionally, encourage customers to leave reviews on your profile. This not only helps with SEO but also builds trust with potential customers. Lastly, use Google Posts to share updates, promotions, and events with your audience.
By taking these simple steps, you can maximize the impact of your Google Business Profile and boost your local SEO.
The bottom line is that it’s pretty simple to verify a Google Business profile. However, optimizing that profile is where the real work lies. At Ascendance Website Solutions, we offer SEO services that include help with business listing optimizations to ensure your business appears at the top of local search results.
With our expertise and guidance, you can take your local SEO to the next level and get the desired results. Don’t miss out on the potential business that comes with a strong online presence contact us today to learn more!
Ascendance is proud to offer a 10% discount for any business owner or entrepreneur who is current or former military or a first responder. This extends to family as well so if you have a family member that is current or former military or a first responder you will still receive the 10% discount for as long as you work with Ascendance!
Thank you all for your incredible service for our country and keeping us safe!