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Staying ahead is a necessity for businesses looking to gain a competitive edge in a competitive online environment. By the end of 2023, global digital advertising market spending is anticipated to reach $602.25 billion. This demonstrates the significant impact digital marketing can have on businesses.
Unlocking the power of digital marketing is essential for a small business looking to propel its growth in the dynamic landscape of the modern age. Freelance digital marketing can be a great option for small businesses who need help enhancing their marketing efforts.
But if you’re still asking the question “What is freelance digital marketing and how can it help my business?” you’re in luck. Keep reading below as we explore the advantages of freelance digital marketing.
Freelance digital marketing offers the same services that you would get with a full-time digital marketing service. This includes:
A full-time digital marketing company has a structured organizational hierarchy with specialized teams. For example, one team within the organization will be dedicated to website design and development. Meanwhile, another dedicated team handles aspects relating to search engine optimization (SEO).
The main difference is that freelance digital marketing operates as an individual or a small team with a limited number of specialists.
Now that you know a bit more about the question “What is freelance digital marketing?”, we’ll examine how this service can benefit a small business. Here are some of the top advantages.
A small business just starting out may have big dreams and aspirations to boost sales and increase conversions, but they may have a shoestring marketing budget. In that case, they may not be able to afford the services of a full-time digital marketing agency. That’s where freelance digital marketing can come in handy.
A freelance digital marketer often offers services at a more affordable rate compared to the rates that may come with hiring a full-time in-house marketing team or contracting with a larger agency. This can make it a cost-effective option for small businesses looking to get ahead.
A small business may only need to focus on one specific element of digital marketing depending on its needs. Freelance digital marketers often specialize in specific areas such as social media, SEO, or content marketing. Small businesses can benefit from the expertise of freelancers who bring targeted skills to address specific marketing needs.
For example, a small e-commerce store may hire a freelance SEO specialist to optimize its product pages and improve search engine rankings. Doing this can lead to increased visibility for the store. It can also help increase conversions and boost sales.
Small businesses require flexibility. Their needs can fluctuate rapidly based on demand or peak seasons. They will need someone who can easily keep up with these fluctuations.
Small businesses can hire freelancers on a project-by-project basis. This allows them to scale up or down as needed. This is a key benefit of benefit of freelance digital marketers.
Take, for example, a seasonal business like a holiday-themed shop. They may hire a freelance content creator to develop engaging and festive content during peak seasons. However, after the holidays, they may need to scale down again.
A small business and a freelance digital marketer can often relate better. Freelancers know what small businesses need to be successful. This is because freelancers and small businesses are in the same vein together.
Freelancer digital marketers can tailor their strategies to the unique needs of a small business. This includes the goals and challenges they may face. It also involves reaching the right target audience.
A small boutique may utilize a freelance digital marketer to help them hone their social media campaigns. With 4.95 billion social media users in 2023, it’s vital to target the right audience. A personalized approach ensures that marketing efforts align closely with the business’s objectives.
Small businesses may wish to have more dedicated support. They want to feel valued. It can be easy to get lost in the shuffle of a larger digital marketing organization or get put on the back burner for a more important client.
Freelancers typically work with a limited number of clients at a time. This allows them to provide more personalized attention to each project. They treat each client as a valued partner.
A small business that is actively working on designing its company logo will appreciate a freelance digital marketer who takes the time to understand what they want.
Because freelancers typically work with only a few dedicated clients at a time, they can give them more of their attention. They also usually have training in specific skill areas. This allows them to provide quick turnaround times for projects.
They are more efficient only focusing on a few immediate tasks. This agility is particularly beneficial for small businesses that need to adapt to market changes or implement time-sensitive campaigns. More than 80% of small businesses use technology to promote products.
A startup tech company may hire a freelance digital marketer for a new product launch. They may quickly need them to create a marketing campaign that focuses on the product’s key features before the launch date.
Freelance digital marketers can be valuable consultants. Their strategic insights can provide recommendations to help small businesses. This means they can be utilized for one-time business consultations.
A small business may ask a freelance digital marketer for a review session of their current strategies. They may be wondering if there are any places where they can improve their marketing efforts. The small business owner can then make any necessary adjustments.
A good freelance digital marketer stays informed about the latest social media trends. Freelancers with knowledge of a specific local market can help small businesses create targeted campaigns that resonate with the local audience. This fosters better community engagement and customer connection.
For instance, a burgeoning small fashion brand may wish to reach a younger hipper demographic. A freelance digital marketer may recommend incorporating short-form video content from TikTok for the fashion brand’s marketing strategy. Doing this will help them appeal to a younger target audience.
Small businesses work locally, whereas a full-scale digital marketing agency may think globally. Hiring a local freelance digital marketer can be a more beneficial approach.
Freelancers with knowledge of a specific local market can help small businesses create more targeted campaigns. They will focus on resonating with the local audience and connecting with the community.
For example, a small business mom-and-pop restaurant may want to increase foot traffic. They can do so by leveraging locally focused content to attract nearby customers. Creating and verifying a Google Business Profile is also a great way to boost local SEO.
Visibility for a small business is everything. This includes the real world and the digital world as well. Don’t underestimate the power of a good digital marketing campaign on your online presence.
Freelance digital marketers can enhance a small business’s online presence through areas such as:
All of these elements can ultimately attract more visitors and potential customers. Once you attract more customers, you can also increase conversions and boost sales.
Freelance digital marketers make it their business to help small businesses. To do this effectively, though, they need to have access to the right tools of the trade. After all, what is freelance digital marketing without these tools?
They will often invest in digital marketing tools and platforms. A small business can benefit from access to these tools without the need for significant upfront costs. This enables them to use the latest technologies to enhance their marketing efforts.
An example of one of these tools could be a social media scheduling tool. This would allow the freelance digital marketer to help the small business maintain a consistent online presence.
Measurable results are crucial to a small business. Small businesses can use key performance indicators (KPIs) to track and assess the effectiveness of their digital marketing efforts.
Say an e-commerce store collaborates with a freelance digital marketer and sets a goal to boost sales by 20%. The freelance marketer will then use their analytics tools to measure the impact of marketing efforts. They can adjust their strategies as needed to help their client meet the goal.
So, what is freelance digital marketing again? It’s an opportunity to help small businesses reach their goals and expand to achieve their full potential. With so much invested in your small business though, you don’t want to leave anything to chance.
Ascendance Website Solutions is a full-service SEO company and digital marketing agency with a proven track record. We help local, national, and international businesses navigate the challenges of the modern business world. Let us help your small business.
Trust the experts at Ascendance Website Solutions. Contact us today to discuss your digital marketing needs.
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